Privacy Policy

We collect information you provide directly and information collected automatically when you use our site.

We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at support@bark-plan.com and we will delete it promptly.

We use the information we collect for the following purposes:

• To generate and deliver your personalized dog training plan
• To process your payment and fulfill your order
• To send your plan and order-related communications by email
• To respond to your support requests
• To improve our website and services
• To measure the effectiveness of our advertising (via tracking tools described below)
• To comply with applicable legal obligations

We do not sell your personal information to third parties.

We use cookies and similar tracking technologies on our website. You can control cookies through your browser settings.

We use the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA).

We use Google Ads and Google Conversion Tracking, provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

We use Microsoft Clarity, an analytics tool provided by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052, USA).

Payments are processed by Mollie B.V. (Keizersgracht 126, 1015 CW Amsterdam, The Netherlands). Mollie processes your payment data independently under their own privacy policy. We receive only transaction confirmation — we do not store credit card or bank account numbers.

We store your quiz answers, email address, order information, and generated training plans using Supabase (Supabase Inc.), a cloud database provider. Data may be stored on servers located in the United States.

Your personalized training plan is generated with the help of artificial intelligence. To create it, the answers you provide in our quiz and your dog's profile (such as breed, age, and behavior details) are transmitted to Anthropic, PBC (548 Market Street, San Francisco, CA 94104, USA), the provider of the "Claude" AI model, which processes this information to produce your plan. Data may be processed on servers located in the United States.

We use a third-party email service provider to deliver your training plan and transactional emails. By providing your email address at checkout, you consent to receiving your plan and order-related messages. We do not send unsolicited marketing emails without your separate consent.

You may opt out of marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at support@bark-plan.com.

• Quiz data and training plans: Retained for up to 2 years after purchase.
• Purchase / billing records: Retained for up to 7 years to comply with US tax and accounting requirements.
• Email communications: Retained for up to 3 years for support and service purposes.
• Browser local storage: Persists until manually cleared by you in your browser.

We implement reasonable technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for all data transfers
• Access controls and limited personnel access
• Use of reputable third-party service providers with their own security certifications

No method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.